MHP is Ukraine’s largest agro-industrial holding, with products supplied to more than 80 countries around the world. Today, MHP is:
- The leading poultry meat producer in Europe with 1.14$ billion revenue;
- Ukraine’s major producer of the meat processing industry.
Due to MHP’s large-scale domestic trade and exporting activity, the company’s management had to perform a variety of tasks when it came to dealing with distributors who purchased the company’s products. Today, MHP’s distributors include small, medium, and large enterprises. That’s why the company required high optimization and a well-thought b2b portal that would eliminate the distributors’ need to communicate with MHP managers on a regular basis. MHP managers, for their part, were wasting too much time with routine communication with distributors and order status reports.
As a result, WebbyLab was challenged with assisting MHP in the transformation of the company’s distribution operations to be more effective.
According to our customer’s requirements, we created two portals for MHP: one for domestic trades and one for export trades.
- Creating a B2B portal for domestic trades and a mobile application for 1.5k end users was the optimal decision for automating MHP’s domestic trade operations. For implementing this solution we had a limited timeline — 2 months.
- Creating a B2B portal for export trades was the optimal solution for solving the issues of MHP’s export operations. For implementing this solution we had a limited timeline — 3 months.
When creating the portals and the application,
WebbyLab went through the following steps:
B2B Portal for domestic trades
The delivered B2B portal for MHP’s domestic trades is integrated with the accounting system, SAP ERP, corporate banking acquiring, ABM Rinkai TMS. The delivered solution allows users:
- Overview company’s product list;
- Place an order, pay for it & track it;
- Track the sales plan’s performance;
- Distributors can check the company’s financial indicators (credit limit, receivables, overdue receivables, available limit);
- Exchange messages ;
- Use automated customer care provided with a chatbot.
B2B Portal for export trades
The delivered B2B portal for MHP’s export trades is integrated with SAP ERP and allows users:
- Overview company’s product catalog;
- See the sales plan’s performance;
- View the shipment list;
- Track all order parameters;
- Distributors can check their company’s financial indicators ;
- Generate two report types: statement of account and account receivable.