Product Information Management

One Source of Truth
for All Your Product Data

WebbyPIM

WebbyPIM is a PIM platform that centralizes your product information and automatically distributes it across all e-commerce channels: websites, marketplaces, and apps. Update once, publish everywhere. No more inconsistencies.

For retailers, manufacturers, distributors and brands managing products across multiple channels.

WebbyPIM
70% faster
From product arrival to going live across all channels
Up to 85% time saved
On manual product card filling with AI
Publish in one click
To all your sales channels from a single place
100% data integrity
Mandatory validation eliminates data entry errors

WebbyPIM at the Center of Your Ecosystem

WebbyPIM acts as the central hub — pulling data in from your ERP, suppliers, and internal databases, then pushing it to all your sales channels at once.

WebbyPIM ecosystem diagram — ERP, Supplier, Media Files, Marketing feeding into WebbyPIM, which outputs to eCommerce Store, Retail POS, Marketplaces, and Mobile App

Everything You Need to Manage
Product Data at Scale with PIM Software

01

API Integration and Data Export

WebbyPIM exposes all your product data through a fully documented REST API, so any sales channel — website, marketplace, or app — can pull exactly what it needs, when it needs it. Initial product data is migrated via mass JSON import.

  • GET export endpoints for all product entities
  • Connect any sales channel to pull live product data
  • Mass JSON import for full catalog migration
  • Full REST API documentation included
API Endpoint
GET /api/v1/products
GET /api/v1/products/{id}
"status": "success",
"total": 30482,
"channels": 8,
"updated_at": "2026-05-25T09:00:00Z"
02

Centralized Product Catalog Management

Consolidate all core product assets — from text descriptions and media files to technical specifications and categories — in one centralized hub. Turn WebbyPIM into your organization's ultimate single source of truth.

  • Unified catalog for all product types
  • Rich media management (images, files)
  • Categories, brands, specifications
  • Advanced search and filtering
Product catalog list view
03

Multi-Channel Support

Expand your reach by automatically publishing product content across multiple connected websites and marketplaces. WebbyPIM works as a PIM system for e-commerce that lets you customize specific product data for each individual export channel or keep them identical channel-wide.

  • Publish to all channels with one click
  • Per-channel content customization
  • Required fields enforced across all channels
  • Unified or per-channel content mode
Export channels configuration
04

Product Flow Management

Guide items through a structured pipeline where each lifecycle stage enforces strict validation rules for mandatory data entry. Streamline your team's workflow using dedicated interface pages to manage each product group separately.

  • Structured lifecycle stages
  • Validation rules per stage
  • 5 lifecycle statuses — each with its own validation rules
  • Separate views per product group
Product workflow diagram
05

AI-Powered Content Generation

Save hours of manual work by automatically generating product descriptions and filling in specifications. Point the AI at a product name or image — and get a complete, channel-ready product card in seconds.

  • Generate descriptions from a product name or image
  • Auto-fill specifications and attributes from a product image
  • Complete product card ready in seconds
  • Descriptions formatted per sales channel
Product name
Product image
AI
Description
Nike Air Max 90 Iconic running silhouette with visible Max Air heel cushioning. Premium mesh and leather upper for lasting comfort and durability.
Specifications
MaterialMesh + Leather
Weight320 g
SoleRubber
Colorways6 options
Website Marketplace App
06

Comprehensive Product Versioning

Every change to a product is automatically logged — who changed it, what changed, and when. Restore any previous version in one click, including deleted images and files, so your team never loses valuable content.

  • Full change history per product
  • Author and timestamp for every change
  • One-click version restore
  • Recover deleted images and files
Change history modal
07

Role-Based Access Control

Take complete control over view, add, and edit permissions for every single entity in the system. WebbyPIM lets you build custom roles tailored perfectly to your team's workflows and assign them to users effortlessly.

  • Granular per-entity permissions
  • Custom role creation
  • View, Add, Update permissions
  • Easy user-to-role assignment
User roles and permissions
08

Custom Product Fields

Need a field that doesn't exist yet? Create it. Add text fields, file uploads, or image fields to any product card — they appear system-wide instantly and feed into all your export channels automatically.

  • Add any field type — text, file, image
  • Unlimited custom fields per product
  • Instant system-wide deployment
  • Exported to all connected channels
Custom fields editor

How Euroline Cut Time-to-Market by 70% with WebbyPIM

Context

Euroline is a leading sports goods distributor in Ukraine with 8 sales channels. Before implementing WebbyPIM, content managers manually copied product data between each channel separately — Ctrl+C, Ctrl+V for every update.

Challenge
  • Inconsistent product data across different channels for the same SKU
  • 2–3 weeks from product arrival to publication on all websites
  • 13,000+ SKUs with no centralized management — impossible to scale
  • Every channel required separate manual updates
Solution

After a comprehensive infrastructure analysis, we migrated their entire product database into WebbyPIM, developed a custom OpenCart plugin for seamless synchronization, and built a custom API integration to feed new products automatically.

Results
13,000 SKUs
Migrated and unified in 2 weeks
8 channels
Connected and syncing now
2–3 weeks →
2 days
Time from product arrival to going live
30,000+ SKUs
Currently managed across all channels
Read Full Case Study

WebbyLab PIM is built and supported by a team with 15+ years in software development.

15+
years of delivery
300+
projects shipped
88%
clients return for a 2nd project

Built for Teams Who've Outgrown Spreadsheets

Challenge
WebbyPIM Solution
Your team updates each channel manually — the same change repeated across every platform.
One update in WebbyPIM syncs all channels automatically.
Key specifications, names and images of the same product differ across channels.
One source of truth ensures consistent key specifications across all channels.
New products take 2–3 weeks to go live.
Structured workflows cut time-to-market to days.
You can't tell who changed what, or when.
Every edit is logged with author, timestamp, and full history.
Writing descriptions for thousands of products takes weeks.
AI generates descriptions and fills in specifications from a product name or image.
Growing the catalog means hiring more people.
Bulk imports and AI handle thousands of products without extra headcount.
Different team members need access to different parts of the system.
Custom roles control exactly who can view, add, or edit each entity.

How We Work

From first contact to a running PIM system.

Schedule a demo call Schedule a demo call

Frequently Asked Questions

What is a PIM system and do I need one?

If you manage 500+ SKUs across multiple e-commerce channels and your team spends significant time copying product data manually — you need a PIM system for e-commerce.

How long does implementation take?

It depends on your infrastructure. Data migration typically takes 20–80 hours. Connecting product sources and sales channels varies based on your tech stack. Book a call for a specific estimate.

What systems does WebbyPIM integrate with?

WebbyPIM connects seamlessly to your existing databases, websites, and marketplaces via API. For OpenCart users, we've developed a dedicated plugin to link your store directly to the PIM. If your site features a highly customized layout, our team will tailor the plugin to ensure a perfect fit. Fully custom integrations are also available to support your unique ecosystem.

Can I manage products in multiple languages?

WebbyPIM supports multi-language capabilities for every product field, which are easily configured during the initial setup phase.

How is data exported to sales channels?

WebbyPIM provides robust API capabilities, allowing you to easily retrieve product information and display it on your sales channel.

What happens to my existing product data?

We migrate and unify your existing catalog as part of implementation — including deduplication and standardization.

Do I need a technical team to manage PIM daily?

No. WebbyPIM features an intuitive admin interface designed specifically for content managers, meaning no developers are required for day-to-day product management. However, if you ever need to customize the PIM to fit your unique business workflows, our development team is available to handle those enhancements for you.

Is there a limit on the number of SKUs or channels?

No hard limits. The platform currently manages 30,000+ SKUs across 8 export channels for our clients, and scales based on your needs.

Ready to centralize
your product data?

Book a demo and we'll show you how our PIM solution works for your catalog and channels.

No commitment required
Personalized to your catalog
15+ years of expertise

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