Essential components of a commercial proposal

Commercial proposal or the first step to a long-term partnership: tips for creating a successful CP.

The first step in creating a successful commercial proposal is to understand what exactly you are offering, who can benefit from it, and who is responsible for decision-making on the part of the potential partner.
The next step is to analyze the needs of the potential partner and understand the problems they face in their business. The more information you can gather, the more accurate your proposal will be.
The study of the competitive market, existing players, and existing products/services will allow you to study the weaknesses of competitors and build your own CP, emphasizing the advantage of your product against the background of existing ones.

At WebbyLab, we use the following structure of a commercial proposal:

– Information about the company – brief information about the company, its structure, and employees.

– Clients who use our services and a description of projects developed and implemented by us.

– Experience in developing solutions for mobile and web platforms with a breakdown of projects by area: E-Commerce, B2B projects, Mobile applications, Chatbots, AI and IoT.

– Description of development methods with the most suitable development methodologies for a given project, such as Agile, Scrum. In this section, we describe the format of the development team’s work in accordance with the chosen methodology and prescribe the responsibilities for receiving and providing feedback to the customer.

– Description of architectural solutions is one of the main parts of the project, on which the entire further development process depends. In this section, we describe the components of the future system: server, web applications, and/or mobile application.

– Integration methods – at WebbyLab, we offer our customers a comprehensive individual approach to the development and construction of integration, which ensures the flexibility of the system and its compliance with customer security standards.

– Project architecture – in this block, we schematically display what the structure of the information system should look like.

– Development technologies – in this block, we describe what operating system will be used in the finished product, programming languages, for example: Node.js/React/NextJS/Javascript/HTML/CSS, React Native, databases, Backend technologies, version control system and software for project deployment. We use the following systems: Docker containers, CI/CD (or Azure container services) according to the project needs.

– Requirements for server and telecommunication equipment, communication channels – in this block, we at WebbyLab display the requirements for server equipment and options for cloud solutions (Azure, Amazon, Digital Ocean, Google Cloud).

– Structure and evaluation of work – in this block, we provide a description of the project functionality, the timeline for its implementation in terms of stages, and an estimate of the cost of each stage. When describing the structure of work and services, we define the main goal of the project, with clear requirements for project success.

– Payment terms and commissioning dates – in this block, we indicate which day is considered the project start date, usually the day of signing the contract, from which the days of project implementation are counted, as well as the countdown to the date of commissioning of the functionality. The project implementation is divided into parts (releases), and upon completion of each release, we provide the Customer with the ready-to-use functionality of the completed release.

– The last block is warranties, in which we reflect our obligations and terms of providing warranty support for the product related to possible inconsistencies with the approved specification, indicating the time frame for responding to incidents. In this block, we also reflect our capabilities for technical support/development of product functionality and prices for the work of specialists.