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ArenaStore online shop

Online shop arenastore.com.ua
CLIENT
Arena Kyiv, Ukraine
Industry
E-commerce, Retail
Services provided
UI/UX design
Front-end development
Back-end development
QA
Technical support
Duration
3
month
Duration
5
professionals
Services provided
UI/UX design
Front-end development
Back-end development
QA
Technical support

The brief

Arena is a multi-brand retail chain that operates locations in Kyiv, Kharkiv, Dnipro, and Lviv, selling sports and casual apparel, as well as shoes and accessories. Products manufactured by American and European brands are also available at Arena stores.

Challenge

The key challenge of the project was creating a brand-new web store in a relatively short amount of time while adhering to both the financial and timing constraints.

Solution

When developing the online store, it was decided to pay extra attention to the administrative interface and order processing to streamline business operations. The task also included implementing initiatives to improve the site’s usability and make it more user-friendly

Key features

WebbyLab team implemented enhancements to the administrative interface: mass updates of characteristics and filters via an Excel file update, drag-and-drop loading and sorting of product images, and mass updates of categories

We also added the ability to specify and display various dimensional grids for the product. Besides this, we added a menu section that can be edited manually.

We integrated the site with the delivery service NovaPoshta and added the ability to generate and print consignment notes from the website’s administration panel.

To improve the usability of the site, the following tasks were implemented:

  • Setting up authorization and registration via social networks;
  • Setting up and optimizing data synchronization with an external database;;
  • Connected mailing service;
  • Creation of thematic catalog pages with the selection of products according to a specific criterion (e.g. for a specific brand, for a specific promotion);
  • Redesigned order editing form;
  • Setting up the rules for applying a discount coupon;
  • Data feed generation for Google and Facebook marketplaces.

Results

In 3 months we’ve developed and launched the online store Arena with special improvements for the administrative interface and order processing.

We used a range of technologies throughout the development process:

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Nginx
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PHP
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MySQL
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JavaScript
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