Marketing Lead
Remote
Ukraine
Senior
WebbyLab is a Ukrainian IT outsourcing company. We develop scalable and feature-rich Web and Mobile applications using Node.js, React.js, React Native, PHP stack. We have successfully completed projects for Daimler Mercedes-Benz, Bayer, Pfizer, Uber, Ezlo, etc.
Currently, our company consists of more than 100 first-rate specialists. Our objective is to enhance our team with even more exceptional talents who will embrace our values, inspire others, and grow alongside us as we work towards achieving all our goals.
For our business development, we are looking for a Marketing Lead – an independent, curious specialist who is not afraid to build processes from scratch, loves to test hypotheses in practice and is ready to take full responsibility for the result. We need a person who cares where the company’s clients come from, who gets a kick out of finding working lead generation channels and actively uses AI tools in their work.
You will be responsible for building the company’s marketing function from scratch – from positioning and ICP to channels for attracting B2B clients from international markets. This is a great opportunity to independently build processes, gain unique practical experience and see the direct impact of your work on the business result.
Your skill set:
- 4+ years of experience in B2B marketing at an IT services / outsourcing / consulting company;
- Experience defining ICP and building positioning for a B2B product or service;
- Experience building a company’s marketing ecosystem from scratch, with an understanding of the specifics of launching and structuring processes at an early stage;
- Hands-on experience in content, SEO, and paid advertising – doing the work yourself, not just briefing contractors;
- Understanding of inbound and paid lead-gen channels, and the ability to test hypotheses;
- Experience working hands-on with the company website (structure, copywriting, conversion pages) and building a sales strategy for both services and the company’s ready-made products;
- Experience collaborating with a sales team: defining a qualified lead, building the handoff process, and sharing ownership of the pipeline;
- Confident in reading analytics (GA4, Search Console) and making data-driven decisions;
- Experience using AI tools (ChatGPT, Claude, Perplexity) in daily work – for content, analysis, and automating routine marketing tasks;
- High level of spoken English.
Would be a plus:
- Outbound skills (LinkedIn, email sequences);
- Experience with employer branding (DOU, conference participation);
- Experience automating marketing processes via Make / Zapier / n8n or AI agents.
Your responsibilities:
- Define the company’s positioning and ICP;
- Build WebbyLab’s positioning so it stands out from a typical “just another outsourcing vendor”;
- Develop a separate sales strategy for two directions — outsourcing services and the company’s own products — since they have different ICPs, value propositions, and buyer journeys;
- Own the content strategy: technical articles, case studies, lead magnets;
- Work on SEO and new approaches to optimizing content for AI search;
- Independently make website updates: structure, copywriting, conversion pages for selling both services and products;
- Maintain and strengthen the company’s profiles on Clutch, GoodFirms, DesignRush;
- Launch and test paid and inbound channels (Google Ads, LinkedIn);
- Test hypotheses in practice;
- Work with the sales team to define what a qualified lead is, and build the lead handoff process;
- Confidently read GA4 and Search Console, and make data-driven decisions;
- Set up analytics and report on results regularly.
Our benefits:
- Challenging tasks and continuous professional growth and feedback;
- Want to upgrade your skills? No problem, WebbyLab is ready to compensate for your training, conferences, courses, etc.;
- Internal pieces of training, hackathons, demo presentations of our projects;
- An opportunity to take part in writing technical articles and receive remuneration;
- Technical literature, consulting of our IT specialists;
- Flexible working schedule and type of work (remote/office within Ukraine);
- Paid vacation of 20 working days, sick leave.
Please indicate the salary expectations, detailed description of your experience, skills, contact details in the CV/cover letter.
Note: our recruiting team will consider your application and will contact you if your experience and qualifications align with the role. If you do not receive a response, don’t worry, it means we have kept your resume on file for future opportunities.
