B2B Marketing Manager

WebbyLab is a Ukrainian IT outsourcing company. We develop scalable and feature-rich Web and Mobile applications using Node.js, React.js, React Native, PHP stack. We have successfully completed projects for Daimler Mercedes-Benz, Bayer, Pfizer, Uber, Ezlo, etc.

Currently, our company consists of more than 100 first-rate specialists. Our objective is to enhance our team with even more exceptional talents who will embrace our values, inspire others, and grow alongside us as we work towards achieving all our goals.

We’re looking for a B2B Marketing Manager to help drive WebbyLab’s next stage of growth: a self-driven, curious specialist who enjoys writing a case study, setting up a Google Ads campaign, and updating a landing page equally. We need someone who cares where the company’s clients come from, likes testing hypotheses in practice, and uses AI tools in their daily work.

You’ll work hands-on across all key marketing channels: content, SEO, paid, the website, and review platforms. Together with leadership and the sales team, you’ll shape how WebbyLab attracts B2B clients from international markets. It’s a chance to grow across several areas, see results quickly, and see their direct impact on the business.

Your skill set:

• 3+ years in B2B marketing (IT services or SaaS is a strong plus);
• Hands-on experience in at least 3 of the following areas: content, SEO, paid advertising, website management, email / LinkedIn. We mean doing the work yourself, not only assigning tasks to contractors;
• Experience creating B2B content in English: case studies, articles, landing pages, lead magnets;
• Experience launching and managing campaigns in Google Ads and/or LinkedIn Ads;
• Solid understanding of SEO (keyword research, on-page, technical fundamentals) and interest in optimizing content for AI search;
• Experience working with websites: CMS, site structure, copywriting, conversion-focused pages;
• Understanding of inbound and paid lead generation channels, and the ability to formulate and test hypotheses;
• Ability to read analytics (GA4, Search Console) and set up basic events and reports;
• Understanding of ICP and positioning and how they shape content and channel strategy;
• Experience using AI tools (ChatGPT, Claude, Perplexity) daily for content creation, analysis, and automating routine tasks;
• English: Upper-Intermediate (B2) or higher.

Would be a plus:

• Outbound skills (LinkedIn, email sequences);
• Experience with Clutch, GoodFirms, DesignRush;
• Experience promoting not only services but also ready-made products;
• Employer branding experience (DOU, conference participation);
• Marketing automation with Make / Zapier / n8n or AI agents;
• Basic design skills (Figma, Canva) for creatives and banners.

Your responsibilities:

• Fully manage SEO: keyword research, on-page, and technical optimization, monitoring rankings and traffic;
• Implement new approaches to content optimization for AI search;
• Maintain a content plan and create content: technical articles (together with our engineers), case studies, lead magnets, LinkedIn posts;
• Independently make website updates: structure, copywriting, conversion pages for the company’s services and products;
• Maintain and boost the company’s profiles on Clutch, GoodFirms, and DesignRush;
• Launch, manage, and optimize paid campaigns (Google Ads, LinkedIn);
• Test new inbound channels and hypotheses, tracking what works and what doesn’t;
• Participate in shaping positioning and ICP for two areas: outsourced services and the company’s product solutions;
• Align with the sales team to set up lead handoff processes and provide feedback on lead quality;
• Set up analytics and regularly report on results.

Our benefits:

• Direct access to leadership: you work closely with management and the sales team, and decisions are made fast, with no red tape;
• Strong cases of international brands for your portfolio;
• Challenging tasks and continuous professional growth and feedback;
• Want to upgrade your skills? No problem, WebbyLab is ready to partially compensate for your training, conferences, courses, etc.;
• An opportunity to take part in writing technical articles and receive remuneration;
• Technical literature, consulting of our IT specialists and a deep dive into IoT, FinTech and E-commerce;
• Flexible schedule, fully remote within Ukraine or the Kyiv office, whichever works for you;
• Official employment under a gig contract (Diia City);
• Paid vacation of 20 working days, sick leave.

Please indicate the salary expectations, detailed description of your experience, skills, contact details in the CV/cover letter.

Note: our recruiting team will consider your application and will contact you if your experience and qualifications align with the role. If you do not receive a response, don’t worry, it means we have kept your resume on file for future opportunities.